A rain-soaked Japan Premier League wrapped up last weekend, with a large audience enjoying the live streams across the tournament despite several washouts. South Kanto Super Kings took out the title for the fourth time, going undefeated during the tournament.
Even with a reduced number of matches, there was terrific engagement with the Japan Premier League throughout the cricket world. Japan Cricket Association’s match centre and YouTube channel generated over 200,000 views, despite only half of the tournament matches escaping the rain.
With a one-stop digital destination created for the tournament through the match centre and embedded video streaming, the Japan Cricket Association was able to capitalise on the content they could generate,and allowed fans from around the world to easily access all the Premier League information in one place – a move that paid dividends with such a disrupted tournament.
If you missed any of the round matches, you can still watch full replays and highlights in the match centre.
We look forward to returning to Japan for the Embassy Cup in September. Follow our Facebook and Twitter to stay tuned to the latest cricket action from all around the world.
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