Cricket Papua New Guinea (PNG) today announced a multi-year digital partnership with Australian sports technology and media company, InteractSport.
The partnership is a key initiative in Cricket PNG’s strategic objective to better use technology to grow the game at all levels. InteractSport has several long-term digital partnerships with other international cricket bodies including Cricket Australia, the England Cricket Board and the Netherlands (KNCB).
The main component of the partnership is the launch of a dedicated Cricket PNG Match Centre that will allow fans – both locally and around the world – the opportunity to watch live scored and live streamed matches played in PNG. The Match Centre also provides match highlights, analysis, statistics and schedules.
The Cricket PNG Match Centre is now live, with matches from the ongoing Isuzu Barra’s Bash and Lewa’s Smash to be broadcast via InteractSport’s “FrogBox” streaming service.
CEO of Cricket PNG Greg Campbell spoke about the benefit it will bring to all cricket stakeholders in the PNG:
“We made a commitment that we want to make cricket available to the people of PNG. With this partnership, we can live stream our domestic and international fixtures, across PNG and we can also showcase our cricket to the world.
“This digital partnership represents an important milestone for Cricket PNG and it brings value in a number of areas, including allowing us to engage and connect directly with our cricket community and fans like never before. Live streaming that can be scaled for international broadcasts can bring new audiences to our game and new opportunities for our commercial partners.
Our long-term goal is to offer this platform to other areas in PNG, reducing administration, and allowing player and team performances to be immediately communicated.”
InteractSport’s Head of Global Partnership, Tim Anderson, said the adoption of digital technology was now more important than ever before:
“We all live in an increasingly digital world, meaning digital engagement is no longer a nice to have for sports organisations, it is a must have. It’s therefore great to launch this partnership with Cricket PNG who are embracing this need in order to better connect with their fans, players, clubs and commercial partners.”
InteractSport will be Cricket PNG’s Official Digital Partner for the next three years.
The Cricket PNG Match Centre can be found at https://matchcentre.cricketpng.org.pg/, or by clicking on the “Match Centre” link on the Cricket PNG website.
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